Advertising With Prosper
Ironically, as the world becomes more global, studies show a growing reader’s thirst for local publications. Prosper fills that need. Whether you’re an agency executive requiring sophisticated statistical information, or a first-time advertiser, Prosper sales executives offer the attention and service that marketing executives find appealing.
The Market
Prosper’s audience is broadly based and defined as people interested in business in the Sacramento region. In terms of sales and readership, Prosper is positioning itself to grow with a region projected to exceed 2.3 million residents by 2010 and reach 2.7 million by 2020.
An Audited Publication
Prosper is an “audited” publication. Being audited by an outside organization, such as BPA Worldwide, ensures advertisers that Prosper’s circulation numbers are accurate. When the 12-month auditing process is complete, Prosper sales executives will be armed with legitimate facts regarding the by-request readership of Prosper and advertisers will respond.
Circulation and Distribution Strategy
Prosper’s circulation strategy is multifaceted. In addition to our subscriber base, the availability of Prosper through newsstands, hotels, and bookstores will increase the public’s awareness of the magazine. Prosper is blanketing the region by distributing the magazine strategically. A variety of venues including airlines, supermarkets, chambers of commerce, economic development offices, legislative offices, university classrooms, waiting rooms, and coffee tables everywhere will carry issues of Prosper.
How to Advertise
To have your ad reach the most important decision makers in the region and a targeted audience of 26,000 readers, email adsales@prospermag.com or call 916-233-4462 for information.
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